The Videographers Guide Ep. 1 - The Music Video from HYPEBEAST on Vimeo.
- Why use promo's?
Promo's can be created by anyone and they can be posted on social media sites, such as, YouTube, Twitter, Facebook, Instagram, to promote their work to millions of people. Promos can also go viral and take over social network sites, making unknown artists get recognition and become mainstream, for example Justin Bieber (a pop artist) used to be independent and wasn't signed to a label and released his music on YouTube. After being recognised by Usher and he secured a deal and released 'Baby' which is a unique music video which is what he was mostly known for. He is know a global star and extremely popular in all continents of the world.
2. Relevance of promos now and who makes them? Big bands or independents?
Promo's can literally be made by anyone who has a camera and has a good idea, according to Trish Sie "In a way it is the greatest time for a music video because on one side of the coin you probably can't make a living doing it but on the other side of the coin its open to anybody who wants to give it a shot''. This suggests that anyone can make a promo, however, whether it is successful or not is completely unknown.
Promos for big bands tend to go more mainstream and have more shares and views on social network sites such as YouTube, however they are made both by mainstream artists such as Maroon 5, Lil Wayne, Chris brown but also independent artists such as grime artist JME.
3. Well known promo directors – who are they and what makes their promos good?
Rick Codero is an award winning promo director, he is most known for using unusual, non traditional shooting methods in his work. He has worked with YouTube prodigy D-Pryde who is most known for doing covers on YouTube.
What makes Rick Codero's promo's good as that they're are very much so different to the conventional music video that is seen a lot in today's society. His unique work sets a standard and can be familiarised with, for example after looking at his wide range of music promos I can now identify his unique style and familiarise it with his other pieces of work.
4. MTV VS Viral?
MTV is a 24 hour general entertainment channel which is mostly known for broadcasting music videos on TV. It's target audience is mainly young adults and teenagers. MTV is known for showing successful music videos from artists that have already been established.
However new media has meant that now viral videos are becoming more popular, artists are finding it easier to get established due to the power of new media. For example, Rebecca Black created a music video called 'Friday' which received over 10 million views in just under a month on 'YouTube' this shows that to be successful in the music industry you can go big just by internet popularity and recognition.
6. Advantages of promos for sales/profit.
One of the main advantages of promos for sales and profit is that it is open to everybody, as long as you have a camera you can share your videos all over the world, therefore if someone has a great music video idea and releases it on a new media site such as YouTube, it could possibly go viral. An example of this is an YouTuber KSI, who released 'Lamborghini', the video itself is currently on 21 million views and downloaded by thousands of people on iTunes, this has gained him some recognition in the music industry. He is also now a very recognised person across the world from his YouTube videos.
7. Future of promos.
Nobody can predict the future of promos, as there is always new platforms to release music videos. There will never be 1 dominant way of sharing promo's with the world as there is so many different ways of doing so.
