Artist logos

Below is a slideshare that has my mood board of artist logos attached to it. This will help me because it will give me ideas on what my logo could look like.

Artist logos from jamiebackler

Production & Distribution company logos

Below is a Slidshare I have created of a mood board of production & distribution company logos. This will help me to create and design my own production & distribution company logos.

Production and distribution companies from jamiebackler

Carol Vernallis

Vernallis studied the editing and camera work in music videos in detail. She said that editing is more often used in music videos than in films. She observed that a lot of music videos stand out as disjuncture. She observed the following:

• Base tracks a constantly used to give an specific strusture to the musiv ideo
• The camera moves in time with the music/beat
• Jump cuts are used regurlarly
• Some edits such as effects effects and wipes are obvious to draw attemtion to themselves
• 'Continuity' editing rules are not followed to draw attention to what is on screen

Representation of Women

This is a Scribd document on the representation of women in music videos. This document allows me to tell how girls are stereotyped and presented in music videos. This is useful in case any women are in our music video.

Good Girls

Response From Letter Sent

So far we have had no response from the email we sent to the record label company regarding the use of the video. It clearly states on their website they do not reply to all emails so this may be the case with our email.

Letter to Record Label

This is our letter to the record label company, I have requested to have permission to use this music video.

Digipak analysis: Linkin Park

                                                                                                                                                                                                                                                                                                                                                                                                                                                                               

Digipak Analysis: Usher

Below I have taken a series of photos of Usher's album. Although this isn't a digipak, it is a dual case, the same conventions apply. 

The image below is the back of the CD case, on the back of the case we can see the track list and the songs that are on the album. It allows the consumer to know what songs are on the CD and if so what track number they are. The fonts that are used in this Cd will change dependant on the genre of the artist. As this album is R&B the fonts that ere used are soft letters and not aggressive. This would vary from a rock album, where the font used would be bold and in your face.



The image below is the pull out that was inside the front cover of the CD, that includes information about the band. The amount of information will depend on the popularity of the band. Inside the pull out will sometimes include lyrics to the songs in the album or a poster. The pictures that Usher has used are colourful, so that it is visually appealing to the person buying the CD. As you can see, from the image below, there is less information about the artist, as he is well known, therefore there is more pictures and also lyrics.

An album title is also normally included on a CD, however it is normally on the front cover of the CD, this is so that when the consumer picks up the CD case they can straight away identify what CD it is they have. However on this case, it is on the spine of the case. The band name will be on the front cover on the digipak so that the consumer can easily identify who's album they are buying. The band name or artist will usually be the biggest font on the front cover so that it stands out from the rest of the cover.

Conventions of Digipak

Band Name:

The band name will be on the front cover on the digipack so that the consumer can easily identify who's album they are buying. The band name will usually be the biggest font on the front cover so that it stands out from the rest of the cover.

Track list:

The track list is usually on the back of a CD case. A track list features on most if not all CD's because it allows the consumer to know what songs are on the CD and if so what track number they are.

Title: 

An album title is also normally included on a CD, however it is normally on the front cover of the CD, this is so that when the consumer picks up the CD case they can straight away identify what CD it is they have.

Barcode: 

A barcode is included on every digipack or CD and is usually on the back. A barcode is included so that when the digipack is being purchased, the shop can scan it and make it easier for the consumer to lay.

Production Company:

The production company will have a small logo on the front or back covers. This is so that they can get publicity for producing the album and so people know what producers produce which album.

Distributor:

The distributors logo also features on the front or back cover along side the production companies logo for the same reason, so they know who distributes which album and to get publicity.

Pictures:

Pictures usually feature on the front cover, the back cover and on the inside of the digipack. This is so that the digipack doesn't look boring and imposes the consumer into buying it.

Pull out: 

Inside the digipack, normally behind the front cover, is a pull out that includes information about the band. The amount of information will depend on the popularity of the band. Inside the pull out will sometimes include lyrics to the songs in the album or a poster.

The Influence of Music Videos and the Synergy Created

The influence of music videos can be seen in a wide range of media products, as well as the language used to describe the style and form of moving image media apparently preferred by younger people, now known as ‘The MTV Generation’. Since the 1980’s, there has been evidence of the music video form’s influence on TV programmes such as Miami Vice, in film trailers, and in the use of revived and re-released pop songs in advertisements, most noticeably the long running Levi jeans campaigns 

In short, music videos have come full circle, where initially they drew on the influences of film conventions to sell their music (intertextual referencing), they now often play an active role in selling films.

The above information comes from Pete Fraser of the BFI

Editing Help

“EDITING TIP - Use the waveform picture in your editing application to align the scratch track with the master copy of the track. In this way you will achieve perfect synchronization between sound and picture. Having synchronized the video clips with the track, disable the scratch sound tracks, but don’t delete them from the timeline, because you might need them again later. In this way when you scrub the timeline you will only hear the master track and you will see your music video take shape.
  

A nice trick I have used to edit a music video efficiently is to place all the selected clips on the timeline, one above the other on stacked video tracks. They must all be in their correct positions relative to the song, i.e. they must all be synchronized – except, of course, for the cutaways, which can be placed wherever you like.

To cut from one shot to another, you simply use the razor tool and delete all clips above the one you want. In this way you cut the video without having to drag and drop clips, because that step was taken care of when you synchronized your selected clips with the song. In this way you are effectively switching view from one angle to another, a bit like real-time editing of TV shows. This technique is not applicable to movies, but works very nicely when editing music videos.” 

The information above comes from the media edu site.

Below is a link to an article that gives useful information how to use the editing software and how to use the different features in our music video. http://www.premiumbeat.com/blog/markers-in-premiere-pro/

Photographs of Filming and Editing

Creative Ideas

http://petesmediablog.blogspot.co.uk/2010/09/beachcombing-getting-creative-ideas-and.html

The link above is from another media students blog. The blog tells us how to create ideas and how to make them work.

The Creative Role of the Director

The famous music director Jonas Akerland commented that “Music videos aren’t meant to be more than eye candy, not supposed to live long, only supposed to be lifting up the musicand make the artist look good. Not supposed to be an art piece lasting for years.”

Jonathan Glazer the director for Radiohead’s ‘Street Spirit’ video (1996) said “Your images may be the thing that defines the sound… it’s a really strange 3 minute period where you have to hook the audience visually.”

Spike Jonze said in 2000 “I look at short videos as short films, I always make sure they have a beginning, middle and end”.

This is a link to Jonas Akerlands music video to 'When Love Takes Over' by David Guetta https://youtu.be/zudbz4hOcbc

This is a link to Jonathan Glazers music video 'Street Spirit' by Radiohead https://youtu.be/LCJblaUkkfc

This is a link to Spike Jonze's music video to 'Ottis' by Kanye West https://youtu.be/BoEKWtgJQAU