Below I have taken a series of photos of Usher's album. Although this isn't a digipak, it is a dual case, the same conventions apply.
The image below is the back of the CD case, on the back of the case we can see the track list and the songs that are on the album. It allows the consumer to know what songs are on the CD and if so what track number they are. The fonts that are used in this Cd will change dependant on the genre of the artist. As this album is R&B the fonts that ere used are soft letters and not aggressive. This would vary from a rock album, where the font used would be bold and in your face.
The image below is the pull out that was inside the front cover of the CD, that includes information about the band. The amount of information will depend on the popularity of the band. Inside the pull out will sometimes include lyrics to the songs in the album or a poster. The pictures that Usher has used are colourful, so that it is visually appealing to the person buying the CD. As you can see, from the image below, there is less information about the artist, as he is well known, therefore there is more pictures and also lyrics.
An album title is also normally included on a CD, however it is normally on the front cover of the CD, this is so that when the consumer picks up the CD case they can straight away identify what CD it is they have. However on this case, it is on the spine of the case. The band name will be on the front cover on the digipak so that the consumer can easily identify who's album they are buying. The band name or artist will usually be the biggest font on the front cover so that it stands out from the rest of the cover.
