Carol Vernallis

Vernallis studied the editing and camera work in music videos in detail. She said that editing is more often used in music videos than in films. She observed that a lot of music videos stand out as disjuncture. She observed the following:

• Base tracks a constantly used to give an specific strusture to the musiv ideo
• The camera moves in time with the music/beat
• Jump cuts are used regurlarly
• Some edits such as effects effects and wipes are obvious to draw attemtion to themselves
• 'Continuity' editing rules are not followed to draw attention to what is on screen