The famous music director Jonas Akerland commented that “Music videos aren’t meant to be more than eye candy, not supposed to live long, only supposed to be lifting up the musicand make the artist look good. Not supposed to be an art piece lasting for years.”
Jonathan Glazer the director for Radiohead’s ‘Street Spirit’ video (1996) said “Your images may be the thing that defines the sound… it’s a really strange 3 minute period where you have to hook the audience visually.”
Spike Jonze said in 2000 “I look at short videos as short films, I always make sure they have a beginning, middle and end”.
This is a link to Jonas Akerlands music video to 'When Love Takes Over' by David Guetta https://youtu.be/zudbz4hOcbc
This is a link to Jonathan Glazers music video 'Street Spirit' by Radiohead https://youtu.be/LCJblaUkkfc
This is a link to Spike Jonze's music video to 'Ottis' by Kanye West https://youtu.be/BoEKWtgJQAU
