The Influence of Music Videos and the Synergy Created

The influence of music videos can be seen in a wide range of media products, as well as the language used to describe the style and form of moving image media apparently preferred by younger people, now known as ‘The MTV Generation’. Since the 1980’s, there has been evidence of the music video form’s influence on TV programmes such as Miami Vice, in film trailers, and in the use of revived and re-released pop songs in advertisements, most noticeably the long running Levi jeans campaigns 

In short, music videos have come full circle, where initially they drew on the influences of film conventions to sell their music (intertextual referencing), they now often play an active role in selling films.

The above information comes from Pete Fraser of the BFI