The Influence of Music Videos and the Synergy Created

Music videos have a huge effects on other media products. This is mainly in the configuration of synergy through a cross-media convergence.  MTV was one of the largest influences as it has been going since the 1980s and was once the only way to advertise music videos. Since then there has been an increase in influence of music videos on the internet on sites such as YouTube and Vevo, as so many people across the world have access to the internet to be able to get onto these sites. Synergy corresponds to film trailers and is displayed in production of promos. These videos help to sell the singles and albums and boost the artists recognition. They now frequently aid the success in the sales of films.