Nationality: British or American
Hobbies: Listening to music
Music taste: Pop/house
Overall, our target audience would be aged teenagers and young adults, females and males. This is because the songs he sings are in the pop charts, so it appeals to both male and female. The core audience's nationality would be British or American, as the artist is American. The songs are also sung in English, so secondary audiences would be English speaking countries, for example America and Canada.
Our target audience would be keen listeners of music, ones who always look for the freshest music around; either from watching music channels or finding out on the internet. The core audience would prefer genres such as pop or house as this is the type of genre that the song 'What Do You Mean' would be associated with. They would also be keen users of the internet and social networking, meaning that the label and artist can directly contact them and inform them on everything they need to know, for example single release dates or tour dates.
Finally, the perfect audience member would also buy music legally, whether that be by buying a physical copy or downloading, so that the artist and label can become successful and gain profits from their songs.
